School Portfolio

For this project we as a group were asked to create an ad campaign from start to finish. We were allowed to choose a brand for the project and our group chose Campbell’s soup. We started with research and decided to target the 18-34 demographic and go from there. For our objective for the campaign, we wanted to make sure that consumers knew that they do not need to wait for Campbell’s soup. That it is a quick, easy, and affordable meal for people on the go. Our core message was “food with no wait.” For the tone of  our campaign we wanted to keep it light and energetic and playful to connect with our target audience. For this campaign we created 4 deliverables. The two deliverables that I primarily contributed to idea wise were our dynamic ad and our wild card ad. I have always loved commercials and so coming up with the dynamic ad brought me a lot of joy in particular. I also enjoyed the challenge that came with developing the wild card ad. Below is a storyboard for the dynamic ad as well as a mockup for the wild card ad.